Hallett Dock Co. steps into national spotlight with YouTube video & Service Excellence Award

Thursday, July 7, 2011

Duluth, Minn. USA - Hallett Dock Company is putting its best foot forward in a video produced by Red Wing Shoes and posted on YouTube (search YouTube - Hallett Docks or 

A creative team for Red Wing Shoes visited the Port of Duluth-Superior's Hallett Dock Co. last September, spending two days onsite shooting photos for a print advertising campaign about work boots (tagline: "Work is our work"). The ads feature real workers wearing Red Wing work boots as they load ships, move industrial equipment and do other big, dirty jobs.  They found the company's story so compelling that they decided to profile it in a video. The segment posted on YouTube features Jerry Fryberger, the company's chairman, who has been with Hallett for 47 years. He explains how Hallett "works on its feet."       

That boots-on-the-ground approach also helped Hallett earn a Service Excellence Award recently from Compass Minerals, a leading producer of highway deicing salt and specialty fertilizers. Compass works with more than 500 supply chain providers around the world, yet Hallett was among just 28 companies from the U.S., Canada and the United Kingdom selected to receive the award "for consistently providing excellent service, innovation and supply chain solutions," according to Compass President and CEO Angelo Brisimitzakis.

"This award belongs to our scale operator and front-end loader operators for their openness to problem-solving and flawless service to customers," said Mike McCoshen, Hallett president and COO. "These dedicated employees were willing to work through breaks and adjust their hours to meet the high demand for salt this past season.  January 2011 was a record for salt - six (6) times greater than January 2010."

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